Jetstar Essay -- essays research papers

Article Title Jetstar to enter Tasman dogfightSource The AustralianOVERVIEWThe article by Creedy looks at the newly announced involution of Jetstar Airline services from its current domestic Australian flight service to its penetration of the trans-Tasman market. Jetstars original purpose was to provide Qantas (Same Ownership) a cost-effective utility(a) for the provision of domestic flights around Australia while also giving customers a cheaper and somewhat no frills option when flying locally. The article outlines the considerations and specifications that Qantas and thus Jetstar have undertaken in order to accomplish its first foray overseas as part of its segmentation strategy. Jetstars expansive venture is then obviously monumental and relevant to the study of international businesss (any business transaction which involves a cross-border commercial transaction) and the goals and barriers achieved and endured.WHY THE ARTICLE IS SIGNIFICANT TO IBSubsidiesThe article suggests that Qantas may roam upon subsidy advantages granted by the Australian government through the all-economy Australian Airlines subsidiary in order to help the expansion of Jetstar on low-yielding routes. The governments efforts to promote international trade and investment as well as Qantass new enterprise agreements with Australian flight attendants will allow Jetstars Cairns-based subsidiary to use new aircrafts, hire foreign crews and fly further. This p...